業(yè)務(wù)范圍
龍?zhí)鞂?zhuān)注于為客戶(hù)創(chuàng)造和管理品牌,提供從品牌資產(chǎn)研究、市場(chǎng)洞察、品牌機(jī)會(huì)分析、品牌戰(zhàn)略、品牌組合規(guī)劃、命名和語(yǔ)詞創(chuàng)作、設(shè)計(jì)(包括品牌識(shí)別設(shè)計(jì)、環(huán)境空間導(dǎo)視設(shè)計(jì)、包裝設(shè)計(jì)、網(wǎng)絡(luò)設(shè)計(jì))到內(nèi)部品牌導(dǎo)入、品牌管理制度建設(shè)的綜合性服務(wù),以提升客戶(hù)在海內(nèi)外的品牌影響力。品牌源于專(zhuān)業(yè),我們擁有從策略到設(shè)計(jì)、再到制作落地的完整產(chǎn)業(yè)鏈,我們的核心服務(wù)是通過(guò)科學(xué)有效的、國(guó)際化的設(shè)計(jì)和品牌管理之道,幫助客戶(hù)構(gòu)建卓越的品牌體系,協(xié)助更多的中國(guó)企業(yè)塑造國(guó)際化的品牌形象。我們信仰專(zhuān)業(yè)的力量,用優(yōu)秀的設(shè)計(jì)幫助客戶(hù)降低企業(yè)運(yùn)營(yíng)成本,創(chuàng)造超越競(jìng)爭(zhēng)對(duì)手的品牌競(jìng)爭(zhēng)力,以深度拓展設(shè)計(jì)的商業(yè)價(jià)值,用品牌的力量使客戶(hù)實(shí)現(xiàn)商業(yè)目標(biāo),用品牌的力量驅(qū)動(dòng)企業(yè)的持續(xù)發(fā)展。
Longtian focuses on creating and managing brands for customers, and provides comprehensive services from brand equity research, market insight, brand opportunity analysis, brand strategy, brand portfolio planning, naming and word creation, design (including brand identification design, environmental space guidance design, packaging design and network design) to internal brand introduction and brand management system construction, so as to enhance customers' brand influence at home and abroad.
公司宣傳冊(cè)和產(chǎn)品宣傳冊(cè)是企業(yè)和產(chǎn)品宣傳的重要表現(xiàn)形式之一,很多的客戶(hù)由于時(shí)間和空間的問(wèn)題,一般不會(huì)親自跑到公司去考察。所以,做公司宣傳冊(cè)和產(chǎn)品宣傳冊(cè)有絕對(duì)的必要性。 公司宣傳冊(cè)是快速有效讓客戶(hù)了解您的廣告媒介,針對(duì)他們心中最大的問(wèn)題,尋求您公司企業(yè)文化、發(fā)現(xiàn)潛力商品、尋求合作商機(jī)。正面的公司形象宣傳、都是由宣傳冊(cè)來(lái)介紹,對(duì)于潛在客戶(hù)或長(zhǎng)期客戶(hù),公司宣傳冊(cè)可謂必備之宣傳品。
Company brochures and product brochures are one of the important forms of enterprise and product publicity. Many customers generally do not go to the company in person due to time and space problems. Therefore, it is absolutely necessary to make company brochures and product brochures. The company's brochure is a fast and effective advertising medium to let customers know about you, seek your company's corporate culture, discover potential products and seek cooperation opportunities for the biggest problems in their hearts. The positive publicity of the company's image is introduced by brochures. For potential customers or long-term customers, the company's brochures can be described as necessary publicity materials.
畫(huà)冊(cè)是一個(gè)很好的宣傳窗口,展示的可以是企業(yè),也可以是個(gè)人,是企業(yè)和銷(xiāo)售商與消費(fèi)者之間的媒介和橋梁。它是以一個(gè)完整的宣傳形式,針對(duì)銷(xiāo)售季節(jié)或流行期,針對(duì)有關(guān)企業(yè)和人員,針對(duì)展銷(xiāo)會(huì)、洽談會(huì),針對(duì)購(gòu)買(mǎi)貨物的消費(fèi)者進(jìn)行郵寄、分發(fā)、贈(zèng)送,以擴(kuò)大企業(yè)、商品的知名度,推售產(chǎn)品和加強(qiáng)購(gòu)買(mǎi)者對(duì)商品的了解,達(dá)到強(qiáng)化廣告的效用。我們注重創(chuàng)意、設(shè)計(jì)、印刷的每個(gè)環(huán)節(jié),力求完美。
The album is a good publicity window, which can be displayed by enterprises or individuals. It is the medium and bridge between enterprises, sellers and consumers. It is a complete form of publicity, aiming at the sales season or popular period, relevant enterprises and personnel, trade fairs and fairs, and consumers who buy goods, so as to expand the popularity of enterprises and goods, promote products and strengthen buyers' understanding of goods, so as to strengthen the effectiveness of advertising. We pay attention to every link of creativity, design and printing, and strive for perfection.
書(shū)籍的發(fā)展走過(guò)了漫長(zhǎng)的歷史,就裝幀來(lái)說(shuō),從中國(guó)的線裝本演變成西方的精裝本,就經(jīng)過(guò)了上百年的時(shí)間。隨著現(xiàn)代科技的發(fā)展,電子媒體的崛起不停的沖擊著紙媒市場(chǎng)。在激烈的社會(huì)競(jìng)爭(zhēng)中,人們也承受著前所未有的壓力,閱讀紙媒的時(shí)間越來(lái)越少。但從古至今,紙媒始終是我們生活中不可或缺的部分。
真正的閱讀不應(yīng)該只是簡(jiǎn)單地面對(duì)熒光幕去獲得枯燥的知識(shí),它應(yīng)該能夠陶冶人們的情操,讓人們的內(nèi)心世界得到升華和釋放,這才是閱讀的意義,同時(shí)也是紙媒的優(yōu)勢(shì)。
he development of books has gone through a long history. In terms of binding, it has taken hundreds of years to evolve from Chinese thread bound book to Western hardcover book. With the development of modern science and technology, the rise of electronic media is constantly impacting the paper media market. In the fierce social competition, people are also under unprecedented pressure and spend less and less time reading paper media. But since ancient times, paper media has always been an indispensable part of our life.
Real reading should not simply face the screen to obtain boring knowledge. It should be able to cultivate people's sentiment and sublimate and release people's inner world. This is the significance of reading and the advantage of paper media.
好包裝自己會(huì)說(shuō)話,成功的包裝設(shè)計(jì)必須具備以下6個(gè)要點(diǎn):貨架印象、可讀性、外觀圖案、商標(biāo)印象、功能特點(diǎn)說(shuō)明、提練賣(mài)點(diǎn)及賣(mài)點(diǎn)圖文化,龍?zhí)鞂?zhuān)注于品牌食品包裝設(shè)計(jì)、特產(chǎn)包裝設(shè)計(jì)、酒類(lèi)包裝設(shè)計(jì)、禮盒包裝設(shè)計(jì)生產(chǎn)、產(chǎn)品形象設(shè)計(jì);堅(jiān)持以創(chuàng)新品牌設(shè)計(jì)理念,專(zhuān)注于對(duì)企業(yè)品牌的塑造。憑借豐富的品牌設(shè)計(jì)及市場(chǎng)推廣經(jīng)驗(yàn),我們對(duì)包裝的的塑造不是一個(gè)簡(jiǎn)單的包材,而是將藝術(shù)經(jīng)典創(chuàng)作創(chuàng)意與商業(yè)市場(chǎng)完美結(jié)合,為企業(yè)提供全方位的品牌包裝全案設(shè)計(jì)創(chuàng)意服務(wù)。
Good packaging can speak for itself. Successful packaging design must have the following six key points: shelf impression, readability, appearance pattern, trademark impression, descri ption of functional features, refining selling points and selling point map culture. Longtian focuses on brand food packaging design, specialty packaging design, wine packaging design, gift box packaging design and production, and product image design; Adhere to the innovative brand design concept and focus on shaping the enterprise brand. With rich experience in brand design and market promotion, our shaping of packaging is not a simple packaging material, but a perfect combination of artistic classics and creative ideas with the commercial market to provide enterprises with all-round brand packaging design and creative services.
版式設(shè)計(jì)相較于平面設(shè)計(jì)而言是一門(mén)相對(duì)具有獨(dú)立性的設(shè)計(jì)藝術(shù),研究的是平面設(shè)計(jì)的視覺(jué)語(yǔ)言與藝術(shù)風(fēng)格版式設(shè)計(jì)的范圍涉及包裝、廣告、報(bào)紙、書(shū)籍、產(chǎn)品手冊(cè)、宣傳單、公關(guān)贈(zèng)品、網(wǎng)頁(yè)設(shè)計(jì)等各類(lèi)平面設(shè)計(jì)。
Compared with graphic design, layout design is a relatively independent design art. It studies the visual language and artistic style of graphic design. The scope of layout design involves various graphic designs such as packaging, advertising, newspapers, books, product manuals, leaflets, public relations gifts, web design and so on.
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